I think it is important to know that this has now become official. Google is now officially using page load time as a criteria for high rankings in Google.
You probably want to know: How important is this ranking factor?
Important enough for me to switch ALL of my websites (I currently own 70 domains, plus this new one) to InMotionHosting.com who have recently tweaked their servers by ensuring compression and other factors are properly taken into consideration. I’ll be working more on this and using the lesser known ‘nginx‘ which runs on the following platforms:
- FreeBSD 3 — 7 / i386; FreeBSD 5 — 7 / amd64;
- Linux 2.2 — 2.6 / i386; Linux 2.6 / amd64;
- Solaris 9 / i386, sun4u; Solaris 10 / i386, amd64, sun4v;
- MacOS X / ppc, i386;
- Windows XP, Windows Server 2003.
My answer to ‘How Important is this?) – VERY, but in comparison to other factors… I have no idea until someone like SeoMOZ who we all pay money to for this shit figures it out and tells us!